People do business with people they know, like and trust. In this digital information age how do you get people to know about you, your products your service ?
Social media marketing is great for spreading the word but so much time and money is wasted targeting the wrong clients. First identify your ideal client and market to them but the trick is to find out where your clients go to search for your services. Times have changed and we can only capture people looking for your product. In my years for running my own professional photographer business traditional advertising works for large well known brands. Traditional business listings do work but only when people are looking for you. At the end of the day once people have learnt about you from social media, marketing, adverts or word of mouth they will come to your website to check you out.
Your website needs to look professional and engaging with quality photographs and videos. Further more customer testimonials are vital to showing your prospects what you do and build trust. Ideally sort out the skills of a professional marketing and PR service to help spread the word. But be careful and ask them for references for someone in your industry and contact them to find out how successful the marketing and PR campaign was for the business.
Below images are examples of photographs I have created for a London based housing development company to display customer testimonials with professional photos create by Mark Dolman Photographer for Annington’s High Wycombe, Buckinghamshire development.
For more details see http://www.annington.co.uk.
http://www.channel4.com/programmes/george-clarkes-old-house-new-home/on-demand/
